How experts really get media interviews (and it’s nothing to do with them)
I. The Expert’s Delusion No subject matter expert would decline a top-tier media interview. Whether it’s a consultant, therapist, or coach, they all know the fundamental truth that one of those interviews is enough to give them a lifetime of earned credibility for their brand. But having worked with more than 200 experts for their […]
Substance Over Spotlight: How Consultants Build Authority Through Value-Based Personal Branding
In a world where perception often precedes reality, your professional reputation speaks volumes before you even enter the room. But what shapes that reputation? And how much control do you truly have over it? As someone who has helped countless consultants and subject matter experts transform their expertise into recognised authority, I’ve discovered that personal […]