How experts really get media interviews (and it’s nothing to do with them)
I. The Expert’s Delusion No subject matter expert would decline a top-tier media interview. Whether it's a consultant,...
LinkedIn Piyush Gupta Scandal; Why Personal Branding Stunts Always Backfire
A LinkedIn post that went viral for all the wrong reasons has become a cautionary tale about the...
Substance Over Spotlight: How Consultants Build Authority Through Value-Based Personal Branding
In a world where perception often precedes reality, your professional reputation speaks volumes before you even enter the...
Studio Ghibli AI Art: A Beautiful Theft or a Digital Tribute?
I saw a stunning image online recently. A small girl gazing up at a gentle, floating creature in...
Going Viral Without a Reputation Strategy Is Like Lighting a Match in a Fireworks Factory
When Chocolate Finance suspended withdrawals in 2025, it sparked more than panic—it revealed how startups that chase virality...