You’re Building Your Personal Brand Backwards (And Don’t Know It)
You post on LinkedIn three times a week. You share insights. You comment on other people's content. You...
How experts really get media interviews (and it’s nothing to do with them)
I. The Expert’s Delusion No subject matter expert would decline a top-tier media interview. Whether it's a consultant,...
LinkedIn Piyush Gupta Scandal; Why Personal Branding Stunts Always Backfire
A LinkedIn post that went viral for all the wrong reasons has become a cautionary tale about the...
Substance Over Spotlight: How Consultants Build Authority Through Value-Based Personal Branding
In a world where perception often precedes reality, your professional reputation speaks volumes before you even enter the...
Studio Ghibli AI Art: A Beautiful Theft or a Digital Tribute?
I saw a stunning image online recently. A small girl gazing up at a gentle, floating creature in...
Going Viral Without a Reputation Strategy Is Like Lighting a Match in a Fireworks Factory
When Chocolate Finance suspended withdrawals in 2025, it sparked more than panic—it revealed how startups that chase virality...