Standard
Key Features
• Title is relevant and informative.
• Sentences well structured.
• Can express key ideas clearly and coherently.
Best for
• Regular blog contents.
• To improve SEO.
Advanced
Everything in Standard, plus
• Starts with a strong opening to draw readers in.
• Concise and compelling to make article impactful.
• Written according to journalistic standards of writing.
Best for
• Developing relevant and quality content.
• Linkedin articles.
• Email newsletters and drip campaigns.
• To build reputation and establish authority.
Expert
Everything in Advanced, plus
• Interviews client to get insights.
• Written in the voice of client
• Does additional research where possible to include findings and data to increase credibility of message.
• Finds new ways to connect key ideas where possible.
Best for
• Developing authoritative content.
• Media contributions.
• Linkedln articles.
• To build reputation, establish authority and grow influence.