Standard
Key Features • Title is relevant and informative. • Sentences well structured. • Can express key ideas clearly and coherently.Best for • Regular blog contents. • To improve SEO.
Advanced
Everything in Standard, plus• Starts with a strong opening to draw readers in. • Concise and compelling to make article impactful. • Written according to journalistic standards of writing.Best for • Developing relevant and quality content. • Linkedin articles. • Email newsletters and drip campaigns. • To build reputation and establish authority.
Expert
Everything in Advanced, plus • Interviews client to get insights. • Written in the voice of client • Does additional research where possible to include findings and data to increase credibility of message. • Finds new ways to connect key ideas where possible.Best for • Developing authoritative content. • Media contributions. • Linkedln articles. • To build reputation, establish authority and grow influence.